Write down all your blog rules and guidelines into a coherent document. Customer Lifetime Value (CLV) Share of Voice (SOV) Metriken zur Markenbekanntheit. Our CMO, Tim Soulo, and I have discussed adopting a more casual tone of voice in the coming months and possibly experimenting with non-educational. Step 1 – Find keywords with search traffic potential. This tool is the Sherlock Holmes of the digital marketing world. Course materials are available to Ahrefs users: Webmaster tools or Subscription. The simplest definition of share of voice (SOV) is the ratio of the number of times a brand is referenced online to that of its rivals. How to measure. Ahrefs ist ein SEO-Toolset mit einem eigenen Rank Tracker. The Lite plan, when paid yearly, costs you $82 month. Share of voice data shows you the number of conversations around your brand and the sentiment behind those conversations. Site Explorer. Ahrefs. The demand for professionals with Ahrefs skills is on the rise. They believe that if the content creators raise their voice against the oppression of Google, then Google’s business may slow down. Ahrefs. This will add the new keywords to the existing list of tracked keywords, and Ahrefs will start reporting on movements for those keywords as well. As a marketer, share of voice is important because it helps you understand how well your brand is performing against the competition. Upon starting a new project, you get full control over what we crawl and how fast we crawl it. Understanding your competitors' strategies, you can identify areas to improve and differentiate your brand. 7% of top ranking pages in Google contain reciprocal linksUpdated over a week ago. Valor de la Vida del Cliente (CLV o Customer Lifetime Value) Cuota de Voz (Share of Voice, SOV) Métricas de conocimiento de Marca. 695,000+ monthly search visits to their blog (as of June 2020). 1. The third step is to collect and analyze your data using the tools and metrics you have chosen. In diesem Fall sind es deine getrackten. It is also possible to calculate the share of voice for organic traffic and social media. It covers the main areas of SEO including domain analytics, backlink profiles, keyword planning, and content research. organic clicks. 3,200+ new leads every week (as of July 2020). What Is Share of Voice? Share of Voice (SOV) is a key metric in social media and advertising that quantifies the presence or visibility of a brand, campaign, or individual in relation to its competitors. Track your success. Going back to the KD score, the domains ranking on SERPs for low difficulty keywords will normally have. About. New pricing. Kommen wir nun zu konkreten Beispielen. This can be done in a number of ways, such as: Creating shareable content. However, with most brands now fighting for visibility on organic channels like social and search, we can broaden that definition to how visible your brand. Skip until content . 1K for the last 30 days, this means that the target has 1100 more linking domains than 30 days before (note - bigger numbers like this one are rounded in the dashboard). This opens up the space for a handful of actionable use cases. 1. As OpenAI states on its website: Whisper is trained on 680,000 hours of multilingual and multitask supervised data collected from the web. Ahrefs technically has the cheapest plan, but that plan also comes with less value than Semrush. *****Additional ResourcesAhrefs’ Tip of. ”. Article Performance. If a user is unassigned from Ahrefs in the IdP, they will be removed from the Ahrefs workspace as well. Keyword Explorer works similarly to other keyword research tools. Rank Tracker. How is Share of Voice (SOV) in Rank Tracker calculated? About Rank Tracker Pro. With an estimated 5. An example of this is the “Ahrefs pricing” keyword where we see five different Ahrefs URLs related to subscription plans and pricing:G2 Score: 4. The highlights of Ahrefs are an extremely deep backlink database and the impressive “Content Explorer. 200k+ SEO professionals across the world use it in their daily work. It looks at the conversations surrounding your brand and the nature of those. It’s an automatic speech recognition (ASR) system developed by OpenAI, the same company that brought us ChatGPT. Rank tracking tool. Ahrefs offers multiple tools including Rank Tracker, in four packages pegged at four price levels: Lite ($99/month) – create 5 projects and track 500 keywords with updates every 7 days. the number of times competitors’ brands are mentioned. Average position & traffic —See a snapshot of your progress over time. Deploy the tools and make the transition. Let’s look at the options. Frase. SOV is one of the most important marketing KPIs because it has a strong relationship with market. 1 Ahrefs Data AnalystAhrefs Review & Tutorial 2023: How To Create Content That Sticks & Build Links That Count. There used to be a 7-day trial on Ahrefs, but they have discontinued this offer. Current Customer(s) 38322. Generally speaking, the higher your SOV, the bigger your share of the pie. A quality link database matters in your SEO tool. Here are a few examples: Increase organic search visibility in the U. Therefore, it’s one of the best ways to see where your brand currently stands in the market. Ahrefs is an SEO competitor monitoring tool that helps you track and understand your competitors’ online performance. Sales metrics 2. This helps you find out which pages and domains are taking what “share of voice” for search traffic related to your tracked keywords. Spy on your competitor’s organic traffic and rankings. Ahrefs has a bigger database of backlinks, which makes it a better choice for analyzing backlinks and researching competitors. Share of voice in organic search. Similarweb's free version is suitable for basic traffic analysis, but if you want to go for more technical analysis for a couple of years, go for its premium version. Alternatively, you could use hrefs to track competitors’ share of voice by comparing them against the keywords you want to rank for. That isn’t to say things won’t change, though. Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools. 5 billion. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Step 3: Promote Your Content. Let’s look at the options. Discover more with SearchShare!One metric that gets overlooked is share of voice. Ahrefs is significantly lower. Including emails, landing pages, ads, social media posts, blog. What Is The Voice Search Market Share? According to data from Google, voice search has a 20% market share of all Google searches in the US application. e. Semrush is a 360-degree digital marketing toolkit. Additionally, you can use backlinks to track your. All of the course materials are available to Ahrefs users and a certification exam will be added in the future. among Site Audit tool buyers by the end of 2023. The tool allows users to track keyword rankings in real time, analyze competitors’ backlinks and content strategies, identify opportunities for link building, manage large numbers of keywords with ease, and much more. Using Ahrefs Share of Voice for SEO success involves several key steps: Step 1: Identify your target keywordsShare of voice is a powerful metric when it comes to demonstrating your team’s value to internal and external stakeholders. Last year we increased organic traffic to our website by 250%. One thing that is indisputable is that voice search is here to stay, given that there are reported to be 118 million smart speakers now operating in US homes. 8 (304) Ease of Use. Search visibility measures how visible your brand is in the market. You can check out Google Trends to find all the latest trends in Google searches. In this guide, you’ll learn why SOV is one of the most essential marketing KPIs and how to. 4. Share of Voice (SOV)—See what percentage of clicks from organic search traffic land on your website. 2. Check your short-tail terms in GSC. For me, the most common application of this knowledge is in checking keyword. We use it for everything SEO-related. Share of voice is a metric used to measure how much brand awareness you have in comparison to your competition in the same market. Forever Free. If you’ve got a 20% share of voice, you’re likely to have a similar market share. For example, your share of voice could be estimated with the following: Your brand’s traffic / The total market traffic = Your brand’s share of voice. Great links and brand mentions. But you can use last month’s organic traffic as a benchmark. 1. Growth loops – A system where actions of existing users attract new users. Advanced: $399 per month. Social media share of voice is a useful KPI metric to help you assess your marketing and product development efforts. Below, we outline the top Ahrefs tools, and share the main competitors for each. All the Ahrefs plans only offer one user access, and to add users, you need to pay more. About The Company: Ahrefs is trusted by SEOs and marketing professionals worldwide as a toolset for SEO, powered by industry-leading data. “7 marketing KPIs that are actually worth tracking 💡 1. Seo Glossary definition pageTrack organic search share of voice by topic. SE Ranking: Best for Small Businesses. Ahrefs offers an invaluable metric called traffic potential, which allows you to find future traffic potential keywords. Pick pricing plan which fits for your needs best. Advantages of Using Ahrefs Ahrefs stands out from other SEO tools because of its comprehensive suite of features. Write down all your blog rules and guidelines into a coherent document. Cara untuk melacak sound of voice yang paling mudah adalah menggunakan tool, namun jika tidak memilikinya, kamu tetap bisa menghitung secara manual. SEMrush. com Track how your SEO efforts are paying off with Rank Tracker’s interactive graphs. Ahrefs. Organic search share of voice tells you how much market share various websites own for a given set of keywords. Share of voice definition. Step 2 – Create content that aligns with search intent. It gives you access to all the key tools typically needed for a SEO project: keyword research, backlink analysis and site auditing. Ultimate Guide and Review of Ahrefs for 2023. The beautiful thing about Ubersuggest is the ability to crawl your site. The price of the plan is $399 per month. Understanding your social share of voice puts all of your other social media analytics into context. wobei der ‘Sichtbarkeitswert’ von der am besten geeigneten Metrik für den Kanal abhängt, den du misst. Share of voice was solely about advertising. Ahrefs Pricing ExplainedKeywords Explorer helps you determine how hard it would be to rank in the top 10 search results for a given keyword. They provide additional and related information on the search query. Der Share of Voice der organischen Suche sagt dir, wie viel Marktanteil verschiedene Websites für ein bestimmtes Set von Keywords besitzen. 00 stars. Google Search Engine Statistics. SEO ROI = (value of organic conversions - cost of SEO investments)/cost of SEO investments. Here are some from last year: Year-over-year. A website’s DR is high if it has many backlinks from high-quality websites. Ahrefs is one of the best SEO tools to monitor website backlinks. Go to Performance on the side panel. Instead, it’s a grammar checker that reviews your content for grammatical and stylistic errors. S. Piedmont University. You can use this metric to measure how well your ads,. Part of this research involves finding the right keywords, coming up with the best structure. Compare your results to competitors to learn how well your brand performs online. Changes in those benchmarks could indicate a brewing controversy or a potential product issue. Brian Dean’s study (and our tests) found that sites with lots of links indeed rank more often in voice search. Ahrefs gör det möjligt för oss att effektivisera allt vårt SEO-arbete. Customer Lifetime Value (CLV) 5. Search visibility. You also get access to the share of voice functionality, which can make a more useful KPI than particular keyword rankings. The higher the brand impression, the more likely the target audience will be exposed to. They do not offer a free trial. Everyone can invite additional users to Ahrefs for free. Semrush, on the other hand, has a free version. In fact, the mean Ahrefs Domain Rating of a Google Home result is 76. AdWords Top and AdWords Bottom. Tutorials, FAQs and best practices with our Rank Tracker tool. With the rise of voice assistants like Alexa and Google Assistant, voice search has become a significant aspect of SEO. Still, pages on high "authority" domains tend to be stronger than those on low "authority" sites. Ahrefs is the closest you can get to an ‘essential’ tool if you are a serious content marketer or SEO. {voice. Ahrefs and Semrush pricing Ahrefs. The full Ahrefs suite is ideal, of course, but its advanced features are more suited for SEO folks than content writers. Net Promoter Score (NPS) 1. Ahrefs interview details: 5 interview questions and 6 interview reviews posted anonymously by Ahrefs interview candidates. Ahrefs Blog What Is Share of Voice? How to Measure It Across Channels The formula to calculate share of voice is: SOV = Brand visibility value / Total market visibility value. Positions distribution—Track your ranking positions segmented via groups – Positions #1–3, Positions #4–10, Positions #11–50 and Positions #51–100. Another factor in Semrush’s favor is the accuracy of search volume data. Get automated email alerts about your. OVERALL. Here are some tips to help you make your share of voice marketing better: 1. Price: From $99. The findings are based on two separate consumer-focused surveys and Microsoft internal data across five core themes to give you better understanding of: The adoption and usage of voice technology and digital assistants. You can also determine your share of voice across different channels, traffic sources, impressions, and more. Image link building – Find sites that have used your images without proper attribution and ask them for a link. Quantity and quality of leads 4. It’s also the most popular search engine in China, which accounts for most of its user base. It has also built the foundation for a series of new widgets. One of the key benefits of SEO is increasing your organic share of voice (SOV). When using Ahrefs’ Service, you represent that you are of legal age to form a binding contract. To calculate share of voice for the whole keyword set, multiply the CTR with the average monthly search volume (taken from Google Analytics) for each keyword. So, let’s say you want to track your share of voice for the keyword phrase “women’s running shoes. They provide additional and related information on the search query. Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. Standard: $199 per month when. For this how-to guide, we’ll go with the best and show you how to conduct competitor backlink research using Ahrefs. So your brand’s Share of Voice is 50 percent. They define your niche and help you identify your competitors. Measuring brand awareness is the domain of specialized research companies. Standard at $199 a month – brilliant for medium businesses. io can be a great tool for finding keywords. But we also calculated that the AWS costs would be ~USD 448 million for such a data center replacement. Average position & traffic —See a snapshot of your progress over time. Ahrefs looked at data points from two dates: 1/1/2021 and 9/1/2021 to visualize improvement in core web vitals and differences between desktop core web vitals and mobile core web vitals. Search visibility. Their big data page has all the numbers. It’s basically keyword rankings on steroids. Features. Increase share of voice in search results. Believes Google is Hoarding Site Visitors. Some people might find it hard to measure their share of voice and understand how it impacts their brand. Share of Voice (SOV) Share of voice tells you how visible you are compared to competitors. 然而，现在大多数品牌都在争取诸如社交和搜索等自然渠道上的可见度，因此我们可以将这一定义扩大. Like the same tools in Ahrefs and SEMrush, you can expect a high accuracy with the Mangools SiteProfiler traffic data. Ahrefs is mainly used for backlink analysis. Meta description tag missing or empty – 72. Here are some reasons why share of voice matters for startups: Competitor analysis: Share of voice allows you to identify your competitors and compare your brand's visibility to theirs. Conducting a brand awareness survey is a great way to gain. Share of voice is a marketing metric that allows you to compare brand awareness on different marketing channels against your competitors. Collect and analyze your data. Technology Domains Market Share Versus. To do that, you need to create social media brand monitoring alerts for each of the brands on the market. Last but not least, create a superior product/service and let word of mouth do the work. Voice search has revolutionized how we interact with our devices and seek information online. Here’s the quickest way to find keywords with search traffic potential: Go to Ahrefs’ Keywords Explorer. Once you finally get access to your new set of tools, here are some things worth remembering: Make a list of your entire martech stack and share it with whoever is concerned (marketing team, possibly your CEO and/or CFO). Any successful marketing needs to be founded on a good product that satisfies existing market demand. Ahrefs will also show you problems such as broken links that could hurt your ranking. You can use it not only for keyword monitoring but also for your entire SEO strategy. It’s arguably the only non-conversion metric that can be closely tied to your business growth. An Ahrefs study found that 43. 5 billion searches on Google each day. Ahrefs all-in-one SEO toolset can help you with: - Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords - Link Building: find the strongest backlink opportunities in. 8. 4. On the lookout for a top quality Ahrefs different? Learn on. ”. Ahrefs. The great SEO tool ahrefs, for example, can do. Other Picks: KeywordTool. 95 / month of SEMrush. This is something we saw with Semrush, too. Share of voice graphic that depicts the proportional relationship between SOV and market share from AHREFS. With its wide array of features, Ahrefs allows you to identify and analyze crucial elements that impact your website’s visibility. 4 billion users globally in just a few years according to Statista. Enterprise: $999 per month. Target different devices. MacWhisper is a transcription tool powered by Whisper. If you look at the screenshot below, you’ll see a couple of Google’s SERP features in action: the Knowledge Panel, Sitelinks, People Also Ask, and Top Stories. Share of voice definition: . The quality of your content plays a significant role in increasing your share of voice. 2. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs is a reliable tool for measuring Share of Voice in SEO. Ahrefs. It’s easy to get started tracking keywords with Ahrefs. According to Dmitry, the content creator has his own followers, who will follow the content creator on. Here are some reasons why share of voice matters for startups: Competitor analysis: Share of voice allows you to identify your competitors and compare your brand's visibility to theirs. Share of voice (SOV) measures the percentage of brand awareness within a given market that is attributed to a particular brand, company, or product. Trying to increase your share of voice on social media effectively without analytics and scheduling tools is just crazy. Using Ahrefs’ Rank Tracker –. No sign-up is required, and it’s completely free of charge. This plugin displays real-time data analysis directly from. Semrush offers a 16% discount if you pay in advance for a year. 4- Ahrefs 5- Google Analytics Conclusion In today’s hyper-competitive market, it’s not enough to simply have a great product or service – you need to ensure. I don’t worry much about missing meta descriptions. is a software company that develops online SEO tools and free educational materials for marketing professionals. Brand impressions are one of the essential brand awareness metrics. Maile Waite, İçerik Müdürü & SEO, CloudApp. It’s defined as the visibility value of your brand amidst competitors. 50,000 (your monthly search volume for that term) ÷ 200,000 (industry average monthly search volume for that term) x 100 = 25%. Ahrefs provides several reports to help you do backlink analysis. Increasing the share of voice refers to the proportion of a brand’s total media presence in a particular market or industry. Available features: Majestic boasts nearly 20 features, whereas Ahrefs showcases only half that number. From keyword research and monitoring to backlink analysis and competitor insights. To help you make the most out of your Ahrefs subscription, we asked 97 marketers to give us their best tips for using the tool. 2h. LowFruits is an Ahrefs alternative to consider specifically for keyword research. Share of Voice; Branded reports; White label report; API access; All prices are exclusive of applicable taxes. 3. Learn about the difference between share of search and share of voice and how they relate to the traditional market share. In its simplest terms, share of voice defines how prominent your media expenditure is in comparison. 2. In the past, it was only used to measure paid advertising effectiveness, but it can also be applied to other channels and methods where you compete with brands for space, such as:If your competitors publish a ton of content frequently, it may be difficult to compete with them. Vermarkter und Content-Autor bei Ahrefs. Price: Plans range from. How to measure it. It is calculated as a percentage by dividing the total engagement activity or ads of one brand by the total activity within the entire market or defined. Pricing Overview. Podcasts sponsored: 5. Glassdoor gives you an inside look at what it's like to work at Ahrefs, including salaries, reviews, office photos, and more. Calculating share of voice metrics will look different for every business. Winner: Semrush. Article spinning replaces words, phrases, and sentences with alternate versions to make the content look original to search engine crawlers and website visitors. 1- Mentionlytics. Going public is one of the rare occasions when even a relatively unknown company will get great media coverage. Start using our free Website Checker now! Sign up for Ahrefs Webmaster Tools and start improving your website today. To calculate organic search Share of Voice (SOV): This is much easier to do with an SEO tool, like Sycara or Pi Datametrics. $0 of funding. SEMRush is a digital marketing toolkit literally bursting with features and is arguably the best Ahrefs alternative on the market today. 60–95% cheaper CPC than Google’s search campaigns (yes, the difference can be that huge). Increase marketing podcast audience monthly reach from 300,000 to 500,000 by the end of 2023. Go to Ahrefs. Ahrefs Pricing: Starting at $99 per month | Learn More About Ahrefs. Ahrefs is one of the best SEO tools together with Semrush, and I find it fascinating how extensive their database of keywords and backlinks is. Google’s answer varies between devices. “them” comparison tables, we decided to go a different route and showcase some of Ahrefs’ unique features and functionalities. Ahrefs is an all-in-one SEO tool designed to enhance your website’s search engine optimization (SEO). The key metrics to check in Rank Tracker are. Ahrefs’ Slogan Generator is an excellent tool for businesses and marketers looking to create compelling and memorable slogans for their brands, products, or marketing campaigns. Why it’s useful. October 23, 2020 3 min read. Ahrefs Advanced Plan. Here are some benefits of share of voice:. 85% market share. ♻️ You can use something like Rank Tracker from Ahrefs for this. The Ahrefs Alternatives of 2023. Share of voice measures the percentage of media spending by a company compared to the total media expenditure for the product, service, or category in the market. For this price, you get all the features that Google Voice offers. Nonetheless, Ahrefs is a solid addition to the list of best website content writer software. Improving share of voice in search results can lead to several benefits for businesses: Increased brand awareness; Higher organic traffic; Improved search engine rankings; Greater credibility and trust; More qualified leads; Strategies to improve Share of Voice SEO. Quantity and quality of leads. Google’s search algorithm is easily one of the most influential technologies ever created. Start course. Benefits of improving Share of Voice SEO. You should also explore exchange of voice to track how your metrics compare to the competitors. Sidenote. MacWhisper is a transcription tool powered by Whisper. Pricing: Free (500-word limit); $30/month for premium OR one-time payment of $399. 8 billion keywords across 10 search engines in 171+ countries. That’s in part because with Semrush, you’ll have access to all the key tools even on the least expensive plan, whereas Ahrefs restricts many of its core tools to the more expensive options. English. Mentionlytics is an all-in-one media monitoring tool that offers valuable insights to marketers, including a very detailed share of voice report. Share of voice (SOV) measures your brand’s visibility across different marketing channels against your competitors. Share of Voice literally means “share of voice” and more freely translated “share of customer contact”: how many voices out there are talking about me and my business or how high is the share of relevant customer contacts from my target group that I get in relation to my competitor. A high share of voice can lead to increased awareness, which should ultimately lead to an increase in sales and overall market share. Moz – Yes, a 75% discount. Here are a few examples: Increase organic search visibility in the U. Google Ads makes finding your PPC share of voice easy. Just search for a few keywords related to your niche, check a keywords ideas report, then add words like “best,” “review,” and “top” to the Include filter. Compare a website’s current and historical data. It looks like this: But that was my own definition. Share of voice (SOV) is traditionally a measure of your advertising share compared to competitors. Market Share. Monitor backlinks using Ahrefs or UberSuggest. All of these tools have traffic analytics, keyword ranking, and API access at higher tiers, but lack in other. It also gets updated with new data regularly. You can easily get a snapshot of your organic traffic compared to competitors using the batch analysis. Best value for money among Ahrefs alternatives 🤑. “I use SEMrush on a daily basis to track both our keywords and our clients’ keywords,” says Colin Mosier of JSL Marketing & Web Design . It doesn’t matter if usage fluctuates from month to month as you only pay more for. Ahrefs: "Visibility" hernoemd naar "Share of Voice" 2 1 Comment Like CommentTo help you determine a site’s domain authority, Ahrefs shows you each site’s Domain Rating (DR). It measures how often people see your brand in their daily lives. It also specifies the sentiment behind the engagement—that is, whether people feel positively or negatively about your company. It has a free version where you can monitor 10 backlinks and 2 domains per request. To put it simply, the share of voice (SOV) metric shows you the percentage of all possible organic clicks (from SERPs) for the tracked keywords landing on your website. Seed keywords are the starting point of your keyword research process. Semrush: Best for Power Users. To use the previous design, click the "Appearance" icon, and select Use previous design. number of backlinks. Al igual que Ahrefs, SEMrush es otra gran herramienta SEO que puede ayudar a realizar la medición a través de su herramienta de seguimiento de posición. The first step in collecting your Share of Voice is figuring out how often you and your rivals are mentioned online. | Meaning, pronunciation, translations and examplesshare of voice definition: the degree to which people see a company’s advertisements, etc. Record the pronunciation of this word in your own voice and play it to listen to how you have pronounced it. 2. Don't forget to save 20% on annual billing. Personally, I find Ahrefs to be more user-friendly and the guides/tutorials provided by Ahrefs team makes it easier to start taking action. The formula to calculate share of voice is: To put it simply, the share of voice (SOV) metric shows you the percentage of all possible organic clicks (from SERPs) for the tracked keywords landing on your website. KeywordTool. Glassdoor has millions of jobs plus salary information, company reviews, and interview questions from people on the inside making it easy to find a job that’s right for you. $0 $0 $0 /mo Save $0/year. This is much more common in the SEO industry and - we hope - clearer for a. 2. If you intend to share the tool with your other team members, the advanced and agency plans are great. Share of voice (SOV) is a critical metric for businesses looking to evaluate their presence and impact in various digital channels, including social media, pay-per-click (PPC) advertising, search engine optimisation (SEO), and public relations (PR). Access control features help you to control what users can do within your workspace. It's pretty much an estimation of how many clicks you should expect; much more. However, if you use most of the features of this tool on a regular basis, then you should consider the higher level plans. Just make sure the “all words” tab is selected, so both words are included. It includes more premium features such as advanced reporting and automatic user call recording. And you won’t set up a single email workflow without an email automation tool… you get the idea. Overview 2. This feature is great for analyzing how well your tagged keywords are doing in terms of visibility. Create educational SEO content. Whereas share of voice measures model consciousness on a selected channel, market share is the share of a market {that a} single firm controls by income or variety of prospects. Semrush - Online visibility management and content marketing SaaS platform1. Search visibility is the SEO version of one of the most important marketing KPIs: share of voice (SOV). The plugin puts audited pages in 1 of 3. The Keyword Difficulty score is based on a weighted average of the number of referring domains to the top 10 search results. Of course, having access to many features is great, but this really depends on the features that your business actually needs. 声音份额（SOV）是衡量你（与竞争对手相比）的广告份额的传统标准。. 1.